The Proceedings of the National Academy of Sciences published a report of a study of 58,000 facebook users regarding their "Likes".
Sifting through the data, the experts established demographics for patterns and relationships based on "Likes" and determined predictions for users:
- Spontaneous people like "Anime", "Serial Killer", "Not dying"
- Well-organized people like "Glock Inc", "Accounting" ,"Emergency Med Services"
- Singles like "Maria Sharapova", "Hunger Games", "Sports Nation"
- People in relationships like "Huggies", "Weight Watchers", "Scrapbooking"
- High-IQ users like "Mozart", "To Kill a Mockingbird" "Curly Fries"
- Low-IQ users tend to like "Bret Michaels", "Sephora", "Harley Davidson"
Don't kill the messenger!
